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The Resciniti family has had a motorcycle presence in New Jersey since 1975. It all started on Halsey St. in Newark, New Jersey, when the founder, John “Red” Resciniti Sr. and his son John Resciniti Jr. began selling Indian dirt bikes to local customers. Two years later, they moved the business to 165 Washington Ave, Belleville, New Jersey, which was the old Belleville A&P/Pathmark/Shop Rite building. With the new location came new manufactures, first Honda, then Kawasaki, Suzuki and Yamaha.

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In the 1990’s they then added Bombardier Recreational Products’ (BRP) line-up of Sea-Doo personal watercrafts (PWCs) and Can-Am all-terrain vehicles (ATVs). To make room for all of the additional products offered and to meet consumer’s needs, they expanded into neighboring buildings, finishing with a facility of over 28,000 square feet (as of March 2012).

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Over the last 35 years, John Jr. has been a staple for the organization and for the local motorcycling community. John Sr. and John Jr. have always made a point to treat every customer professionally and with the upmost respect. In addition they pride themselves on conducting business honestly.


As business increased, John Jr. called upon his son John “LJ” Resciniti III to run the day-to-day operations. LJ grew up working at Motorcycle Mall as a child. From sweeping the floors to stocking the shelves, building and prepping units to selling accessories and motorcycles, John has worked in every department and done it all. LJ shares the same diehard passion as an owner and true enthusiast that his father and grandfather still have to this day.

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Since LJ took over, he’s expanded the manufactures offered, brining in Kymco, Piaggio (Aprilia, Moto Guzzi, Vespa), Polaris / Victory and Benelli. LJ has also hand-selected key acquisitions in all aspects of the organization (Service, Sales, Parts & Accessories, Marketing) in which he feels sets Motorcycle Mall apart from the competition. The owners and entire staff strive in giving complete customer satisfaction. They are not satisfied until they’ve made all of their customers happy.

Coming in April 2012, the premiere staff will have a premiere location, as they move to 655 Washington Ave, Belleville, New Jersey. The new two-story facility, with over 100,000 square feet, will offer one of the biggest selections, most knowledge staff and best prices in New Jersey and the entire East Coast!


Be sure to come visit The New Motorcycle Mall and experience all that they have to offer the tri-state area motorcycle and powersports community.

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